Email Use Among Businesses
Email is one of the most effective communication mediums used in business today, even with the rise in popularity of social media tools such as Facebook, Instagram, and Twitter. The average small business in Ireland sends approximately 50 emails per day and may have thousands of marketing contacts on their newsletter databases, which is why it is imperative for organizations to have a professional email domain. Currently, there are over 4 billion email users worldwide, according to Statistica , and this number is expected to grow year on year.
Many businesses, however, are still using a free email solution with an extension which promotes the email service such as businessname@gmail.com and therefore, miss out on the advantages brought about by professional business email solutions. A business email is specific to your organization and incorporates your company name, making it easily recognizable to both customers and potential customers alike. For example: employee@businessname.ie.
85% of email users access their inbox via their smartphone, with recipients citing they enjoy both the accessibility and flexibility smartphones provide. While many of us enjoy the instant response from online messaging and chatbots, businesses should remember that email continues to grow as a communication method for our customers; it should be harnessed as an effective marketing technique.
A professional email can build brand awareness, instill trust and creditability with your customers, and will help your email avoid entering customers’ junk boxes (https://www.companyformations.ie/blog/setting-up-a-business-email-address/ ).
What are the main domain options available?
| GoDaddy | Blacknight | Register365 | Google Workspace | |
| Cost | Competitively priced | Competitively priced | Competitively priced | Price bundles available |
| Mailbox Storage | 10GB-50GB | 3GB-25GB | 5GB-100GB | 15GB-30GB |
| Antivirus | Included – basic or advanced | Included | Included | Included – basic or advanced |
| Shared Calendar | Yes | Yes | Yes | Yes |
Benefits of choosing a professional email:
- It’s easy to remember.
Your email will be easily recognized as part of your brand together with your website.
- Enhanced professional image.
Emails will be less likely to be classed as spam or marked as suspicious and will hit a greater number of inboxes as a result.
- Improved email security.
Professional email domains enable one to have full control over the business’ email account, allowing one to add or delete users/accounts, as necessary.
- Trustworthiness
Individuals are 6 times more likely to respond to a professional email address. By having your business domain embedded in your email address, customers will quickly recognize where the email has been generated from.
Are you ready to migrate?
Often business owners will reflect on changing their email to a professional email but sometimes worry about what will happen to their previous data as a result. There can be a little fear associated with moving away from a familiar solution, but having advance insights into the process can help alleviate this.
- What will happen to my current emails if I migrate to a new email address?
All of your existing emails, contacts and calendar inputs will be transferred to your new account. The data belongs to you.
- How will my customers know my new address?
Your old email address can be tailored to ensure that all emails received are forwarded to your new address. You will not lose out on any customer or supplier emails as a result of the migration.
- What if I change my mind later?
The data in your professional email account belongs to you. If you wish, you can simply terminate your account and download your data from there.
- Do I need a professional to migrate my emails?
Email migration is well documented online in various chat forms however, we would always recommend that you involve an IT professional with experience of email migration. This is the safest way to ensure that you avoid email loss due to migration.
- How long does it take to migrate an email?
Email migration can take place within a few hours depending on your inbox size. There will be minimal disruption (if any) to your emails during this time.
Professional Email Addresses Offer Protection
Business email should be a tool that works for you, helping you service your customers without any issues. With the range of solutions available today, professional emails are quick and easy to set up, providing you with a reliable, professional solution. Professional emails provide a strong platform for any growing business helping you and your staff work efficiently. Personal email addresses may seem like a cost-effective solution, but not when you have a disgruntled employee! As a business owner, you will not have any rights of access to the personal email address including any customer contact information contained within it. So, if an employee leaves on bad terms, a professional email will provide you with the tools to limit a potential reputational damage to your company.